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About This Project

Kay Jewelers
Victoria Gardens Shopping Center
Rancho Cucamonga, CA

We were given the opportunity to help transform a mundane storefront located at a prominent corner of Victoria Gardens Shopping Center, hailed as the ‘golden standard of outdoor shopping’, into showstopper for the center and the Kay Jewelers brand. The schematic storefront design includes a dramatic sculptural band as a unifying architectural element. At night, continuous LED fixtures graze the background panels from top and bottom, creating an interesting play of light and shadow. The result is a showstopper that puts a glow on the jeweler’s brand identity.